The Secret To Squeezing Money Out Of Dead Websites

There are three types of skills - development, marketing, investment - involved in website flipping. There is a possibility for price arbitrage. It has its benefits and drawbacks. If you understand all that, and put in a bit of effort, you can start making money from website flipping right now .

There’s one more thing hiding in website flipping marketplaces that you can profit from - failed websites. That’s right. Websites that have tried and failed - they may have traffic, and still fail to make money - can bring you money (without selling them on to a bigger fool). How’s that?

The answer is simple: repackaging. There are websites out there that have excellent content delivered in a terrible form. If you’re reading this, you know that changing the way a product is sold , can have an enormous effect on results. That is why there are people in the marketplaces who are buying up seemingly failed websites with good content, repackaging, and making huge profits. There are 3 ways to do this.

1. Product Division

Look for a website that has a good amount of exceptional content (a unique high quality e-book perhaps). Sometimes these websites try to cover too broad a base and fail because of that. You can split the content up into a series of smaller, more targeted websites and have much better results.

2. Product Merging

This is the opposite of product division. Sometimes a website will be too targeted, addressing a niche that is too small. You can buy up these individual websites, and combine the content into one larger offering. Often you’ll find that the combined product’s value is much greater than the sum of its parts.

3. Repackaging

This is the easiest and most effective way to bring a dead website back to life. This method doesn’t deal with the amount of content, but with the way in which it is presented. For example, you can buy a website with a high-quality e-book, split it up into a series of articles, and put it back in the market as a subscription website.

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